Read It.
Hear It.
Or Both.
The complete revised edition of The 7 Triggers to Yes: The New Science Behind Influencing People’s Decisions, by Russell H. Granger. Named #1 Book of the Year by Training Magazine.
Facts inform. Logic justifies. Emotions decide. Learn the seven principles behind how people really make decisions, and how to put them to work in every sales conversation.
eBook
Work through the complete framework at your own pace, with detailed explanations and real sales examples for every trigger.
Read it and keep it handy.
Immediate download after purchase.
Audiobook
The full original edition in audio. Learn the framework on the drive to your next meeting, then try it in your next conversation.
Learn on the go.
Immediate download after purchase.
Bundle
Listen to absorb the ideas, then use the eBook to find the examples you want to apply. Two ways to learn, one price.
Hear it, then put it to work.
Immediate download after purchase.
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